How to Rewrite Your Homepage Without Starting Over
There comes a point where you look at your website and think, “Why does this sound like a robot wrote it while drinking lukewarm tea?” You know the vibe — bland, vague, and so polite it forgets to actually say anything. Here’s the good news: you don’t need a full rewrite or a new site to make your homepage sing. You just need a few sharper words and a braver voice.
Let’s walk through a gentle homepage glow-up — no coding required, just copy tweaks and a splash of honesty.
1. Kill the “Welcome to Our Website” Line (With Love)
Ah, the classic opener. It’s the beige cardigan of homepage copy.
“Welcome to our website” says almost nothing — and uses up your most valuable piece of real estate: the first headline.
Try instead: Tell me what you do, for whom, and why it matters.
- Before: Welcome to XYZ Solutions
- After: Stress-free accounting for small business owners who’d rather be doing literally anything else
See? Now I know what you offer and that you get me.
2. Make Your Headline a Hook, Not a Whisper
Your headline is the first thing visitors read. If it sounds like placeholder text from a Canva template, it won’t hold them.
Ask yourself: What’s the real benefit someone gets from working with you?
Then write that. Punchy. Clear. Human.
- Before: Innovative design for modern brands
- After: Websites that don’t make your customers squint, scroll, and swear
Now we’re talking.
3. Rewrite Your Buttons Like You’re Talking to a Friend
“Learn more.” “Click here.” “Submit.”
I know these are standard, but they don’t move anyone to… well, do anything.
Instead, try this: Use verbs that match your tone, your audience, and what’s actually happening.
- Before: Learn More
- After: See How It Works / Show Me / Let’s Get Started
Small changes, big impact.
4. Give Your About Blurb Some Personality (You’re Not a Robot)
If your homepage includes a little intro about you or your business, don’t make it sound like a job interview.
Skip the jargon. Ditch the “we pride ourselves on excellence.” And say something real.
- Before: We’re a results-driven digital agency offering bespoke solutions.
- After: We build websites that look sharp, load fast, and actually work. No tech speak. No drama.
Nice.
5. End With a Clear Next Step
Many homepages end in a polite fadeout. No clear path forward, no sense of momentum. Your visitor just… drifts away.
Don’t let that happen.
Instead: End with one clear action.
- Book a free call
- Browse our services
- Take the quiz
Whatever fits your business. Just make it obvious and inviting.
Final Thought: Say It Like You Mean It
The biggest homepage mistake isn’t bad grammar or awkward formatting. It’s hiding behind safe, generic language. Be clear. Be real. Be warm. That alone will make you stand out. Because when your words sound like you — confident, helpful, slightly witty — your website stops being a brochure and starts being a conversation.
And that’s where all the good stuff begins.